Morgan phone poll: 51-49 to Coalition; Seat of the week: Perth

A small-sample Morgan phone survey features the first published polling data on the AWU slush fund affair.

Morgan has published results from a phone poll of 523 respondents conducted between Tuesday and Thursday, which have Labor on 36.5% of the primary vote, the Coalition on 44.5% and the Greens on 8.5%. Morgan’s headline two-party result is 51-49, but this comes from the dubious respondent-allocated preferences measure: the more reliable measure using preferences from the previous election has the Coalition’s lead at 52.5-47.5. This being a phone poll, it should not have the Labor bias associated with Morgan’s face-to-face polling. It also reverses the consistent trend of the face-to-face series in giving Labor the better result on respondent-allocated preferences (I have consistently had grave doubts about the face-to-face polling on this score). However, the poll shows no gap in voting intention between men and women, which perhaps illustrates the difficulties you can get with small samples. The margin of error on the poll is about 4.3%.

Morgan has also taken on the tricky job of framing questions appropriate to the knotty AWU matter. The most useful of these asks if respondents approve or disapprove of Gillard’s response, coming in at 37% and 28% respectively. A question on whether the Prime Minister should resign if “scandal allegations are true” has 43% saying she should against 27% saying she shouldn’t, but this rather overlooks the enormous range of the allegations that might be levelled (had they started a few days later they could simply have asked if respondents agreed with Christopher Pyne). Another question asks whether Gillard “was aware that the AWU ‘slush-fund’ was illegal when she resigned from Slater & Gordon in 1995”, which seems simplistic at best. Thirty-three per cent answered in the affirmative (including 10% of Labor voters and 20% of a tiny sample of Greens voters) against 26% negative, 17% couldn’t say and 24% not aware of the scandal.

There is also an entertaining plethora of questions on preferred party leaders, the chief head-to-head scorelines being Gillard 49 Abbott 36, Turnbull 59 Gillard 31, Gillard 46 Hockey 44, and Turnbull 54 Rudd 38. Not featured: Gillard versus Rudd or Abbott versus Turnbull.

Seat of the week: Perth

The electorate of Perth extends north-eastwards from the city centre to accommodate an area bounded to the south by the Swan River, extending from Mount Lawley and Maylands to Morley and Bassendean. An electorate bearing the name has existed since federation, with the entirety of the metropolitan area having been divided between it and Fremantle until the expansion of parliament in 1949. It then assumed more familiar dimensions, with Swan being drawn into the metropolitan area and Curtin created to accommodate the western suburbs.

Perth was held from its creation until 1922 by James Fowler, first as a Labor member and then as a Liberal and Nationalist following his defection in 1909. It thereafter remained in conservative hands until the Labor landslide of 1943, when it was won by Tom Burke (father of Brian). Burke held the seat until defeated in 1955 by Liberal candidate Fred Chaney Senior, whose son Fred Chaney Junior was a Fraser government minister, Senator and member for Pearce. Chaney was in turn unseated in 1969 by Joe Berinson, who became a junior minister in the Whitlam government and later a state Attorney-General. When the 1975 debacle cost Labor all its WA seats except for Fremantle, Berinson suffered a narrow defeat at the hands of Liberal candidate Ross McLean.

Redistributions in 1977 and 1990 respectively reoriented the seat westwards to the advantage of the Liberals and eastwards to the advantage of Labor. Australian hockey captain Ric Charlesworth was able to gain and hold the seat for Labor in the more difficult conditions after 1983, and Stephen Smith came to a seat with a solid Labor margin when he succeeded Charlesworth in 1993. It continued to trend in Labor’s favour thereafter, remarkably producing a slight positive swing amid the 1996 landslide, and surpassed Fremantle as Labor’s safest WA seat at the 2010 election. However, such has been the party’s progressive malaise in WA over the past decade that the margin has worn down to 5.9%.

Stephen Smith had been an adviser to Paul Keating and a state party secretary before entering parliament, emerging as a senior figure in the Right faction. He was elevated to the front bench after the 1996 defeat, and became Foreign Minister when the Rudd government came to power in 2007. He relinquished this role with displeasure when it was given to Kevin Rudd after the 2010 election, instead being assigned to defence. His desire to return to the foreign ministry was thwarted when Bob Carr was drafted after Kevin Rudd’s failed leadership challenge in February 2012. Smith also served as Trade Minister from Julia Gillard’s ascension to the prime ministership in June 2010 until the reshuffle which followed the subsequent election.

A Liberal preselection in June 2012 was won by Darryl Moore, a former mining engineer now involved in “investing in and managing the family’s commercial and industrial real estate portfolio”, ahead of Geoff Hourn, a former lieutenant-colonel in the Australian Intelligence Corps.

Seat of the week: Oxley

Despite unfavourable redistributions and the statewide swing of 2010, Bill Hayden’s old seat has returned to safe Labor form since the famous interruption of Pauline Hanson.

Still famous 15 years later as the former electorate of Pauline Hanson, the modern seat of Oxley was created around the satellite city of Ipswich west of Brisbane in 1949 (a seat bearing the name earlier existed in southern Brisbane, before being renamed Griffith in 1934). Redistributions in 2004, 2007 and 2010 sent the electorate’s remaining share of Ipswich to Blair, pushing Oxley towards Brisbane with the addition of Middle Park and Jindalee in the north and Algester to the east. The changes before the 2010 election garnished the margin from 14.1% to 11.3%, and the punishing statewide swing against Labor that followed pared it back to 5.6%.

Oxley was was held for the Liberals on fairly comfortable margins for a decade after its creation by Donald Cameron, who served as Health Minister in the Menzies government. However, a 9.4% swing in the near-miss election of 1961 portended a long-term shift, delivering the seat to Labor’s Bill Hayden. Hayden did extraordinarily well to lift his margin to 19.1% by 1969, but Queensland’s reaction against the Whitlam government was enough to cut it back to 3.8% in 1975. By the time Hayden resigned to become Governor-General in 1988, the seat was safe enough for Labor that Les Scott was able to survive a sharp swing at the resulting by-election with a 4.0% margin.

After retaining a margin of 12.6% at the 1993 election, few suspected that Scott would be in serious danger despite the hostile environment Labor faced in 1996. However, trouble came in the form of Liberal candidate Pauline Hanson, whose campaign remarks about Aboriginal welfare saw her disendorsed by a party sensitive about its leader’s complicated history on racial issues. The voters by contrast rewarded her with an astonishing 48.6% of the primary vote, resulting in a 4.7% win after preferences. Unfortunately for Hanson, Oxley was substantially redrawn with the 1998 redistribution, losing its rural areas beyond Ipswich to newly created Blair along with parts of Ipswich itself, while absorbing the very safe Labor urban area of Inala. Rightly or wrongly, Hanson decided the new seat offered her the better prospects and Labor’s Bernie Ripoll had no trouble regaining Oxley at the 1998 election.

A member of the Australian Workers Union/Labor Forum faction, Ripoll served as a parliamentary secretary in opposition after the 2004 election, but was passed over when Labor came to office in 2007. His preselected Liberal National Party opponent for the coming election is Andrew Nyugen, a 28-year-old policy adviser to Brisbane lord mayor Graham Quirk.

Seat of the week: McEwen

The Melbourne fringe seat of McEwen has long been one of Victoria’s most keenly contested marginal seats, but the addition of the Labor stronghold of Sunbury in the latest redistribution may have put an end to that.

The most electorally significant change to result from the redistribution in Victoria relates to the electorate of McEwen, a traditionally marginal seat in Melbourne’s northern hinterland which has now been rendered fairly safe for Labor. This results from the transfusion of around 35,000 voters from rapidly growing Labor-voting suburbs around Sunbury, which are counterbalanced by the loss of outer urban areas further east (20,000 voters to Casey, 13,000 to Scullin and 4500 to Jagajaga), together with 10,000 to Indi and 7,000 to Bendigo in rural Victoria. The electorate maintains a stretch of the Hume Highway including Kilmore and Seymour, together with the urban fringe centres of Gisborne, Wallan and Whittlesea. Among the areas transferred to Indi are Kinglake and Maryville, which were devastated in the bushfires of February 2009.

McEwen was created with the expansion of parliament in 1984 and held for Labor in its first two terms by Peter Cleeland, who was unseated in 1990 by Fran Bailey as part of a statewide swing which cost Labor nine seats. Cleeland recovered the seat with a 0.7% margin in 1993, but was again defeated by Bailey in 1996. In 1998 it was one of a number of marginal seats which registered a below-par swing to Labor, a circumstance that allowed the Howard government to win re-election from a minority of the national two-party vote.

Consecutive swings to Bailey in 2001 and 2004 combined with a 1.0% redistribution to put the seat outside the marginal zone, but such was the swing to Labor in 2007 that Bailey needed every bit of her 6.4% margin to hold on. At first blush the result was the closest in any federal election since Ian Viner’s 12-vote victory in the Perth seat of Stirling in 1974: Labor challenger Rob Mitchell won by seven votes on the first count, but a recount turned that to a 12-vote margin in favour of Bailey. Labor challenged the outcome in the Federal Court, but the determinations the court made regarding individual ballot papers actually increased Bailey’s margin to 27.

Fran Bailey retired at the 2010 election, disappointing Liberals who hoped the esteem she gained during the bushfire crisis would stand her in good stead in a difficult seat. The party appeared to do well in preselecting Cameron Caine, a Kinglake police officer credited with saving several lives during the emergency, but he was swamped by a 5.3% swing. This made it second time lucky for Labor’s Rob Mitchell, who won preselection with the support of the Bill Shorten-Stephen Conroy sub-faction of the Victorian Right. Mitchell had earlier won a seat in the state upper house province of Central Highlands at the 2002 election, before being frozen out by the electoral reforms that took effect in 2006.

The preselected Liberal candidate for the next election is Ben Collier, managing director of Sunbury-based information technology consultancy Collier Pereira Services.

Seat of the week: Boothby

Last held by Labor in 1949, the southern Adelaide suburbs seat of Boothby has been trending in the party’s direction since the early Howard years.

UPDATE (12/11/12): Essential Research has Labor gaining ground for the second week in a row to attain their best position since March last year. They now trail 52-48, down from 53-47, from primary votes of 37% for Labor (steady), 45% for the Coalition (down one) and 9% for the Greens (steady). Also featured are monthly personal approval ratings, which last time had both leaders up in the immediate aftermath of Julia Gillard’s sexism and misogyny speech. Whereas Gillard has maintained her gains, her approval steady at 41% approval and disapproval down two to 49%, Tony Abbott has fallen to his worst net result ever, his approval down four to 33% and disapproval up four to a new low of 58%. Gillard’s lead as preferred prime minister is up from 43-36 to 45-32, her best result since February 2011. Also canvassed are options on how the government might rein in the budget, with reducing or means testing the baby bonus and increasing tax for those on high incomes respectively coming on top.

The southern Adelaide electorate of Boothby covers coastal suburbs from Brighton south to Marino, extending inland to edge of the coastal plain at Myrtle Bank and the hills at Belair, Eden Hills, Bellevue Heights and Flagstaff Hill. The seat’s Liberal lean is softened by the area around the defunct Tonsley Park Mitsubishi plant, the only part of the electorate with below average incomes and above average ethnic diversity. The redistribution has shaved the Liberal margin from 0.8% to 0.3% by adding about 10,000 in Aberfolye Park from Mayo in the south, and removing 4000 voters at Myrtlebank to Sturt and 1500 at Edwardstown to Hindmarsh.

Boothby was created when South Australia was first divided into electorates in 1903, at which time it was landlocked and extended north into the eastern suburbs. Its coastal areas were acquired when the neighbouring electorate of Hawker was abolished in 1993. Labor held the seat for the first eight years of its existence, and remained competitive until the Menzies government was elected in 1949. This began a long-term trend to the Liberals which peaked in the 1970s, when margins were consistently in double digits. Former Premier and Liberal Movement figurehead Steele Hall held the seat from 1981 until he was succeeded by Andrew Southcott in 1996.

A positive swing in the difficult 2004 election had Labor hopeful of going one better in 2007, inspiring Right powerbrokers to recruit what they imagined to be a star candidate in Nicole Cornes, a minor Adelaide celebrity and wife of local football legend Graham Cornes. However, Cornes only managed a 2.4% swing against a statewide result of 6.8% after a series of disastrous campaign performances. Labor again had high hopes at the 2010 election, seeing in the seat a potential gain to balance anticipated losses in Queensland and New South Wales. However, while the Labor swing of 2.2% outperformed a statewide result of 0.8%, perhaps reflecting a suppressed vote in 2007, it fell 0.8% short of what was required.

Andrew Southcott came to the seat at the age of 26 after winning preselection at the expense of fellow moderate Robert Hill, the faction’s leading light in the Senate. Tony Wright of the Sydney Morning Herald wrote that the Right had built up strength in local branches with a view to unseating its hated rival Steele Hall, and when denied by his retirement turned its guns on Hill as a “surrogate”. Unlike Hill, who went on to become government leader in the Senate, Southcott has led an unremarkable parliamentary career, finally winning promotion after the 2007 election defeat to the Shadow Minister for Employment Participation, Apprenticeships and Training. However, he was demoted to parliamentary secretary when Tony Abbott became leader in December 2009, after backing Malcolm Turnbull in the leadership vote.

Southcott’s preselection for the coming election was challenged by former state party president Chris Moriarty, following disquiet in the party over his fundraising record. However, Moriarty was only able to manage 35 votes in the February 2012 party ballot against 195 for Southcott, support for his challenge reportedly evaporating as the Kevin Rudd leadership challenge came to a head. Southcott will again face his Labor opponent from 2010, Annabel Digance, a former nurse and SA Water Board member factionally aligned with the Right.

Seat of the week: Melbourne

After powering to an historic victory in the electorate of Melbourne at the 2010 election, Greens MP Adam Bandt is likely to find the going a lot tougher next time around.

The electorate of Melbourne produced a watershed result at the 2010 election, with Labor suffering defeat at the hands of the Greens in a seat it had held without interruption since 1904. It thus became the first federal lower house seat to be won by the Greens at a general election, and the second overall after a by-election victory in the New South Wales seat of Cunningham in 2002. Currently the electorate extends from the central business district westwards to the Maribyrnong River, northwards to Carlton North and eastwards to Richmond. The redistribution has transferred around 6000 voters in Clifton Hill and Alphington to Batman, and another 6000 at Fitzroy North to Wills.

Contributing to the Greens’ strength are the second youngest age profile of any electorate (the first being the strongly indigenous Northern Territory seat of Lingiari), substantial student populations associated with the University of Melbourne and RMIT University campuses, and the nation’s highest “no religion” response in the 2011 census. Other demographic features include substantial Chinese, Vietnamese and Korean populations. The Greens are strongest in the inner-city bohemia of Carlton, Fitzroy, Collingwood and Richmond, excluding some local-level concentrations of migrant populations which remain strong for Labor. They are weakest in and around the central business district itself and at Ascot Vale in the seat’s outer north-east, which are respectively strong for Liberal and Labor.

Melbourne was held for Labor from 1993 to 2010 by Lindsay Tanner, who in turn succeeded Hawke-Keating government Immigration Minister Gerry Hand. Their highest profile antecedent in the seat was Arthur Calwell, member from 1940 until 1972. A leading light of the Left faction, Tanner became Finance Minister when the Rudd government was elected, and emerged as part of a four-member “kitchen cabinet” which dominated the government’s decision-making. On the day that Kevin Rudd was deposed as Labor leader, Tanner dropped a second bombshell in parliament when he announced he would not contest the election, which he insisted was unrelated to events earlier in the day. He has since emerged as a public critic of the leadership change and the political process more broadly.

Tanner’s exit at the subsequent election brought into play a seat where the Greens had rapidly grown as a threat since the 2001 election, when their vote lifted 9.6% to 15.8% on the back of concern over asylum seeker policy. It rose again to 19.0% at the 2004 election, when the party harvested much of a collapsing Democrats vote. A further breakthrough was achieved in 2007 when their candidate, Adam Bandt, overtook the Liberal candidate to reach the final preference count. On that occasion the primary vote for Labor’s Lindsay Tanner was 49.5%, enough to ensure him a 4.7% margin after preferences. With Tanner’s retirement at the 2010 election, the Labor vote fell 11.4% while the Greens were up 13.4%, which panned out to a comfortable 6.0% win for the Greens after preferences.

Adam Bandt came to parliament with an instant national profile by virtue of his position on the cross-bench of a hung parliament, which events since have only enhanced. However, he has twice received portents from the sphere of state politics that he will face a tougher environment at the next election than the last. The first was in the state election campaign of November 2010, when the Greens’ high hopes for breakthroughs in the electorate’s corresponding state seats were dashed by a Liberal Party decision to put Labor ahead of the Greens on its how-to-vote cards. This decision was seen by some as a catalyst for the Coalition’s election victory, and there seems a high probability it will be repeated federally. The effect at the state election was to cut flows of Liberal preferences to the Greens from around three-quarters to around a third, which would have cut Bandt’s two-party vote by over 9%. The second was the Greens’ failure to win the by-election for the state seat of Melbourne, despite an expectation that they would profit from annoyance at the mid-term departure of the outgoing Labor member Bronwyn Pike.

Labor has again preselected its unsuccessful candidate from 2010, Cath Bowtell, a former ACTU industrial officer, current state party president and member of the Socialist Left. Bowtell won the preselection against what proved to be token opposition from Harvey Stern, the state president of Labor for Refugees.

Seat of the week: Adelaide

Kate Ellis’s electorate of Adelaide is a one-time Labor stronghold which has generally been marginal since the late 1980s, although she has enjoyed a handy buffer in the wake of Labor’s strong statewide performances in 2007 and 2010.

The electorate of Adelaide has existed without fundamental change since South Australia was first divided into electorates in 1903, currently stretching from the city centre to the Labor strongholds of Prospect, Enfield and Brompton to the north and an electorally mixed bag of areas to the east and south. There are sources of Liberal strength in Walkerville to the north-east of the city, Toorak Gardens to the west and Malvern to the south. The areas south of the city include Unley, home to the high school which Julia Gillard attended.

Labor first won Adelaide in 1908, and it was usually held by them from then until 1988. It was lost in that year at a by-election caused by the resignation of Chris Hurford, falling to Liberal candidate Mike Pratt with an 8.4% swing. Labor recovered the seat at the 1990 election, but an unfavourable redistribution together with a swing fuelled by hostility to the state government delivered it to Liberal candidate Trish Worth in 1993. Worth’s margin never rose above 3.5% in her 11 years as member, and she survived by just 343 votes in 2001. Labor finally toppled her in 2004 when inner-city seats across the land bucked the national shift to the Coalition, a decisive 1.9% swing delivering Adelaide to Labor’s 27-year-old candidate, Kate Ellis.

In keeping with statewide trends, Adelaide swung solidly to Labor in 2007, by 7.2%, and recorded little change in 2010, swinging 0.8% to the Liberals. The latest redistribution has added 1600 voters in Vale Park to bring the electorate into line with a municipal boundary, which has garnished the Labor margin from 7.7% to 7.5%. The area covered by the electorate swung resoundingly to the Liberals at the 2010 state election, with Education Minister Jane Lomax-Smith losing the Adelaide electorate with a swing of 14.8%, and the eight neighbouring electorates (all of which are partly within the federal electorate) swinging by between 8.5% and 14.3%.

Kate Ellis is associated with the Shop Distributive and Allied Employees Association, the mainstay of the “Catholic Right”, and its powerful state figurehead, Senator Don Farrell. After serving her apprenticeship as an adviser to state Industry Minister Rory McEwen and Treasurer Kevin Foley, Ellis won preselection following a three-way factional deal that secured Hindmarsh for Steve Georganas of the “soft Left” and Makin for Dana Wortley of the “hard Left” (who nevertheless lost the preselection to Tony Zappia, but was compensated with a Senate seat).

Her elevation to the position of Youth and Sport Minister after the 2007 election victory made her Labor’s youngest ever minister, at the age of 30 – the previous record holder being Paul Keating at 31. After the 2010 election she was reassigned to employment participation, childcare and the status of women. In common with the rest of her faction, Ellis emerged as a strong supporter of Julia Gillard’s leadership. Shortly before Kevin Rudd’s challenge in February 2012, she told Adelaide radio that Rudd had approached her and other SDA figures at a hotel to ask how they could reconcile their “conservative brand of Catholicism” with “a childless, atheist ex-communist as Labor leader”.

The preselected Liberal candidate for the next election is Carmen Garcia, director of Multicultural Youth SA and a daughter of Filipino migrants.

Seat of the week: Gilmore

Joanna Gash is taking her personal vote into retirement after 17 years, but Labor still has its work cut out in her Liberal-leaning south coast New South Wales seat.

Gilmore covers a stretch of southern coastal New South Wales, starting in the north with Shellharbour and Kiama at the southern tip of the Illawarra, and extending southwards through Nowra to Ulladulla. According to the 2011 census results, Gilmore has the equal second highest median age out of the 150 House of Representatives electorates, along with the fifteenth lowest median family income. Such is its combination of urban Labor and conservative rural areas that it is actually the wealthier areas where support for Labor is the strongest.

Labor has only won the seat once since its creation in 1984, and has trod water electorally despite very favourable redistributions in 1993 and 2010. Both involved the addition of territory in the Illawarra, most recently with a gain of 20,000 voters around Shellharbour to counter-balance the transfer of the Batemans Bay area to Eden-Monaro. That turned a Liberal margin from the 2007 election of 4.1% into a notional Labor margin of 0.4%, but the Liberals easily retained the seat on the back of a 5.7% swing. This was especially concentrated in the Illawarra booths, where margins that had been inflated by a working class backlash against WorkChoices in 2007 were slashed by around 10%.

Gilmore originally extended deep inland through Goulburn to Young and Cowra, and was held for the Nationals by John Sharp from 1984 to 1993. Sharp moved to Hume after the Nationals-voting interior areas were transferred to it in 1993. Gilmore absorbed Labor-voting Kiama in exchange, which made Labor competitive for the first time and further weakened the Nationals relative to the Liberals. A 1.1% swing to Labor at the 1993 election saw their candidate Peter Knott emerge a surprise winner, with the Nationals only able to poll 5.1%. The Nationals left the field clear for the Liberals at the 1996 election, at which Knott’s 0.5% margin was obliterated by a swing of 6.7%.

The incoming Liberal member was Joanna Gash, a Wingecarribee councillor who had been hand-picked by the party’s state executive to target what at the time was a key front-line seat. Despite retaining a fairly low profile nationally, Gash achieved strong electoral performances both in 1998, where a swing to Labor of 2.2% compared with a statewide result of 4.1%, and especially at the 2001 election, at which a swing in her favour of 10.1% was the biggest in the country. Labor’s candidate on that occasion was Peter Knott, attempting a comeback two elections after his defeat in 1996, who was reckoned to have aided the Liberal cause by asserting American foreign policy had “come back to bite them” in the immediate aftermath of the September 11 attacks. Further evidence for the Knott effect was provided by the 4.6% correction in Labor’s favour in 2004. Labor picked up a further 5.3% swing in 2007, roughly in line with the state average, which reduced Gash’s margin to 4.1%.

In January 2012 Gash announced she would be scaling back her political career by running for mayor of Shoalhaven in the September local government election, at which she was duly succeeded with 63.2% of the vote, and bowing out of federal politics after serving out her term. Gash’s simultaneous performance of both roles in the interim had internal critics calling for the newly introduced regime excluding state parliamentarians from serving in local government to be extended to the federal sphere. George Williams, University of New South Wales law professor and unsuccessful Labor preselection candidate, further raised concerns that doing so might fall foul of the Constitution’s injunction that federal members must not hold an “office of profit under the Crown”.

The new Liberal candidate is Ann Sudmalis, a former Kiama councillor and staffer to Gash who won a fiercely contested April 2012 preselection with the backing of her old boss. Opposing Sudmalis was Andrew Guile, a Shoalhaven councillor and education administrator who was supported by Kiama MP and factional moderate Gareth Ward. Guile had also once been a staffer to Gash, but the two had since fallen out. Sudmalis prevailed at the preselection vote with the support of 16 delegates against 10 for Guile, along with four for Grant Schultz, Ulladulla resident and son of Hume MP Alby Schultz, and one for Catherine Shields, a marketing consultant from Meroo Meadow. Guile went on to run against Gash in the mayoral election but polled only 5.7%, while still retaining his ward seat.

Labor’s candidate for the third successive election will be local party activist Neil Reilly, who was preselected unopposed. Reilly was initially rebuffed by the party’s national executive before the 2010 election, which rejected his endorsement by local branches and installed former South Sydney rugby league player David Boyle. However, fierce local resistance to the move prompted Boyle to withdraw. The Nationals threatened to field a candidate as it positioned itself for coalition negotiations, with the highly visible former rock singer Gary “Angry” Anderson mentioned as a potential contender, but the arrangement eventually reached has left the seat vacant for the Liberals.

Seat of the week: Rankin

Recent polling may have steadied his nerves a little, but senior minister Craig Emerson remains no certainty for re-election in a seat that has stayed with Labor since its creation in 1984.

Craig Emerson’s seat of Rankin has been held by Labor without interruption since its creation, but like all the party’s Queensland seats has looked precarious during the worst of its polling during the current term. The seat came into being with the enlargement of parliament in 1984, at which time it extended far beyond the bounds of the metropolitan area to the south-west, encompassing Warwick and a stretch of the New South Wales border. It is now located wholly in the outer south of suburban Brisbane, covering the northern part of Logan City from Woodridge and Kingston north to Priestdale and west to Hillcrest. The redistribution before the 2010 election drew it further into the metropolitan area, adding Algester, Calamvale and Drewvale north of the Logan-Brisbane municipal boundary. This territory accounts for much of Brisbane’s mortgage belt, and furnishes the seat with the equal lowest median age of any electorate in Australia. The Logan area is the source of Labor’s strength, but it is balanced by naturally marginal territory around Calamvale to the west and Springwood to the east.

Prior to the 1996 election, the seat was a highly marginal combination of Labor-voting outer suburbia and conservative rural areas, which Labor held by margins of between 0.6% and 5.5%. It was then transformed with the transfer of the rural areas to Forde and the compensating gain of low-income Brisbane suburbs, which boosted the margin by 9.8%. In the event Labor needed every bit of it to survive the Queensland backlash of 1996, which in Rankin manifested in an 11.1% swing. An unfavourable redistribution ahead of the 2004 election cut the margin by 5.3%, but there followed a 0.8% swing against the statewide trend at that election, followed by a 8.8% swing when the Rudd government came to power. The backlash of 2010 produced a swing to the LNP of 6.3%, cutting the margin to 5.4%.

Rankin has had only two members since its creation: Craig Emerson since 1998, and David Beddall beforehand. Emerson emerged through the Labor Forum/Australian Workers Union sub-faction of the Queensland Right, working over the years as an adviser to Hawke government ministers and then to Hawke himself, before taking on senior state public service positions in Queensland under the Goss government. After one term in parliament he rose to the shadow ministry, serving in the workplace relations portfolio in the lead-up to the 2004 election. He was then contentiously dropped after losing the support of his faction, a legacy of his defiance of powerbroker Bill Ludwig in supporting Mark Latham’s successful leadership bid in December 2003 (which by no stretch of the imagination spared him the lash of The Latham Diaries).

Emerson’s career returned to the ascendant after Labor came to power in 2007. spent the first term in the junior small business portfolio and further acquired competition policy and consumer affairs in June 2009, before winning promotion to cabinet as Trade Minister after the 2010 election. On the morning of the July 2010 leadership coup he announced he would support Kevin Rudd if it came to a ballot, but he took a very different tack during Rudd’s February 2012 challenge, accusing him of having undermined the government ever since the election campaign. Emerson achieved, for better or worse, considerable penetration of the soft media in July 2012, with his semi-musical critique of the Coalition’s campaign against the carbon tax.

An LNP preselection in July 2012 attracted six candidates and was won by David Lin, a 39-year-old Taiwanese-born solicitor who founded the Sushi Station restaurant chain at the age of 22.