How seriously to take this Fairfax/Nielsen online poll? It should be made clear from the outset that this is not one of your Sky News/NineMSN type jobs its sample of 1425 was selected from Nielsen’s ‘Your Voice’ database to represent a broad cross-section of the nation. As the dedicated YourVoice website explains, this database consists of 90,000 people who have volunteered to provide market research data in exchange for prizes and, if they can put up with it long enough, gifts. The result of the poll is a 58-42 two-party lead for Labor, who also lead 50 per cent to 37 per cent on the primary vote. As the table accompanying the report makes clear, these results are remarkably similar to those of ACNielsen’s most recent phone poll, conducted from September 6-8.