Seat of the week: Blair

Pauline Hanson’s old stamping ground of Ipswich is now mostly accommodated by the seat of Blair, which has been in the Labor fold since current member Shayne Neumann gained it in 2007.

The electorate of Blair encompasses the urban centre of Ipswich 40 kilometres to the south-west of Brisbane, from which it extends northwards into rural areas around the Somerset and Wivenhoe dams. It is one of several seats that have been created to account for Queensland’s swelling population over the past few decades, having come into existence in 1998 and been substantially redrawn on a number of occasions since. At the time of its creation it had a somewhat more rural orientation, extending inland to encompass the South Burnett region centres of Kingaroy and Nanango in the north, and Gatton and Laidley in the Lockyer Valley to the south. Subsequent redistributions drew it deeper into Ipswich, and in 2010 it gained its present northern rural areas in exchange for territory through Boonah to the New South Wales border, which was transferred to the new seat of Wright. Ipswich was accommodated by Oxley from its creation in 1949 until its division with Blair in 1998, prior to which it was in Moreton.




Ipswich had been an area of strength for Labor from the early days of the party’s history owing to its now defunct coal industry, but it has more recently been prone to rebellion over efforts to engage with new middle-class constituencies. The most famous such occasion was when Pauline Hanson won Oxley with 48.6% of the primary vote after the Liberals disendorsed her for advocating the abolition of government assistance to Aborigines, which came too late to stop her appearing on the ballot paper as the Liberal candidate. The creation of Blair at the redistribution that followed did Hanson a poor turn by dividing her home turf between two electorates, and she turned down the certainty of a Senate seat to chance her arm in Blair. However, the major parties’ decision to direct preferences to each other may have sealed her doom. The Liberal candidate, Cameron Thompson, pulled ahead of Labor in the preferential count after the Nationals candidate was excluded, and Labor preferences then secured victory for him with a margin over Hanson of 3.4%.

Thompson appeared to absorb most of the disappearing One Nation vote upon first facing re-election in 2001, when he more than doubled his primary vote (partly reflecting the absence of the Nationals) without improving his two-party margin over Labor. The redistribution ahead of the 2004 election clipped this by 1.8%, but he went on to handsomely consolidate his position with a 4.5% swing. In 2007 the seat was a key element of the Liberals’ strategy to hold on to office by “firewalling” identified marginal seats, inspiring a risky decision to fund a $2.3 billion Ipswich Motorway bypass at Goodna in the neighbouring electorate of Ryan. This proved of little use, as Labor picked up a decisive 10.2% swing that typified the shift of blue-collar voters back to Labor on the back of WorkChoices.

Labor’s winning candidate was Shayne Neumann, a family lawyer and partner in the Brisbane firm Neumann & Turnour, and a member of the state party’s Labor Unity/Old Guard faction. Neumann’s margin was boosted 2.5% in the next redistribution, which almost precisely accounted for what was, by Queensland standards, a mild swing against Labor at the 2010 election. As with every seat it held in Queensland, Labor had grave fears for Blair during the second of its two terms in office, but Neumann was ultimately able to increase his margin at the 2013 election by 1.0%. He had won promotion the previous March to the positions of parliamentary secretary to the Attorney-General and Health and Ageing Minister, but this did not stop him defecting from the Julia Gillard to the Kevin Rudd camp on the occasion of the latter’s return to the prime ministership the following June. After the September 2013 election defeat he won promotion to the shadow junior ministry in the indigenous affairs and ageing portfolios.

Author: William Bowe

William Bowe is a Perth-based election analyst and occasional teacher of political science. His blog, The Poll Bludger, has existed in one form or another since 2004, and is one of the most heavily trafficked websites on Australian politics.

4 comments on “Seat of the week: Blair”

  1. I really don’t understand why there has not been a queensland redistribution this time round. It is the third election to be held on the current boundaries…

  2. 1

    Because Queensland has not been growing, population wise, above the national average overall in that time and without population triggers being set off, there is a seven year wait between redistributions being triggered.

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