Newspoll offers a deep dive into its recent polling data, offering unprecedented detail on voting intention by income, education, language and religion, along with more familiar breakdowns by state.
The Australian has published a set of geographic and demographic breakdowns compiled from multiple recent Newspoll results, once a regular quarterly feature of the pollster notable for its results at state level, but now greatly expanded as more elaborate methods are adopted in response to last year’s pollster failure. Where in the such breakdowns were limited to geography, gender and age, there are now also education (no tertiary, technical and university), household income, English or non-English speaker at home, religion (only Christian and no religion are provided, but they presumably have a small sample result for other religions).
Compared with a national result of 50-50, the state breakdowns show level pegging in New South Wales (1.8% swing to Labor), 55-45 to Labor in Victoria (1.9% to Labor), 56-44 to the Coalition in Queensland (2.4% to Labor), 55-45 ditto in Western Australia (0.6% swing to Labor, and 53-47 to Labor in South Australia (2.3%). These suggest statistically indistinguishable swings to Labor of 1.8% in New South Wales, 1.9% in Victoria, 2.4% in Queensland, 0.6% in Western Australia and 2.3% in South Australia. The primary votes are notably strong for the Greens in Queensland, up nearly three points from the election to 13%, and One Nation in Western Australia, who are on 9% after never having done better than 7% in the last term.
The age breakdowns are notable for the 62-38 lead to Labor among the 18-34 cohort, a differential quite a lot greater than that recorded by Newspoll in the previous term, which ranged from 4% to 8% compared with the present 12%. The gender gap — 52-48 to the Coalition among men and the reverse among women — is at levels not seen since the Tony Abbott prime ministership, whether due to genuine churn in voting intention or (more likely I think) a change in the pollster’s house effect.
Analysis of the education breakdowns is made easy by the fact that two-party is 50-50 for all three cohorts, with even the primary vote breakdowns recording little variation, other than university graduates being somewhat more disposed to the Greens and allergic to One Nation. As the table below illustrates, there are notable differences between these numbers and comparable findings for the Australian National University’s post-election Australian Election Study survey, which recorded a strong leftward lean among the university-educated compared with those without qualifications and, especially, those with non-tertiary qualifications.
For income, Newspoll reflects the Australian Election Study in finding the low-to-middle income cohort being Labor’s strongest, with a relative weakness among the low-income cohort presumably reflecting their lack of support in rural and regional areas. However, the distinctions are less marked in Newspoll, which credits the Coalition with 46% of the primary vote among the top household income cohort (in this case kicking in at $150,000) compared with 51% in the Australian Election Study, with Labor respectively at 34% and 32%. Differences were predictably pronounced according to language (51-49 to the Coalition among those speaking English only, 57-43 to Labor among those speaking a different language at home) and religion (58-42 to the Coalition among Christians, the reverse among the non-religious).
The results are combined from the last four Newspoll surveys, collectively conducted between March 11 and May 16, from a sample of 6032, with state sample sizes ranging from 472 (suggesting a 4.5% margin of error on the South Australian result) to 1905 (suggesting 2.2% in New South Wales.